About
OUR STORY
3BRAND was born from Russell Wilson's passion for sport, music, and fashion. As an elite athlete and cultural icon, Russell understands the power of movement, style, and community. Our journey began with Russell’s hand-drawn logo, a partnership with Nike, and a clear vision to inspire:- Movement with purpose
- Strength in community
- Excellence in all that we do
OUR MISSION
At 3BRAND, we exist to inspire and empower individuals to think and act with a winning mindset and a 'Why Not You?' attitude. We believe in the potential of every person to achieve greatness, and our products are designed to support that journey.
OUR VALUES
- Inspiration: We motivate others to reach for their dreams
- Empowerment: We provide the tools for success
- Excellence: We strive for the highest quality in everything we do
- Community: We believe in the strength of togetherness
- Why Not You: We challenge everyone to believe in their potential
OUR IMPACT
Service is at the heart of 3BRAND. We're proud to donate 3% of all sales to the Why Not You Foundation, a nonprofit dedicated to fighting poverty through education and empowering youth to lead with a 'Why Not You' attitude.
Founded in 2014 by Russell Wilson and Ciara, the Why Not You Foundation is committed to creating equal educational opportunities, supporting children's health, and ensuring food security. The foundation's mission stems from Russell's father's challenge to approach life with a "why not you" attitude – a philosophy we carry into every aspect of 3BRAND.
When you choose 3BRAND, you're not just wearing high-performance athleisure – you're joining a community dedicated to personal growth, excellence, and positive impact. Together, we can inspire the next generation of leaders and athletes.
Experience the energy of 3BRAND. Why not you? Why not now?
Join the Movement.