The Future Walked the Runway

3BRAND & Macy’s Debut Fall ’25 in Herald Square

The beating heart of New York fashion — Herald Square — played host to a new wave of style and sport innovation as 3BRAND unveiled its Fall 2025 collection in partnership with Macy’s.

Young creators, dancers, and student-athletes took over the runway, proving that performance wear can be expressive, confident, and runway-worthy. Inspired by everyday motion — from playground speed to pre-game swagger — the pieces featured bold silhouettes, technical details, and colors that were built to move.

Between cheer squads hyping the crowd and flashbulbs firing from every angle, one message stood out:
The next generation isn’t waiting their turn. They’re already leading.