A Cover Worth Celebrating

Russell Wilson Appears on Sports Illustrated in New 3BRAND Collection

Front page. Full focus. A message seen around the world.

Russell Wilson appears on the cover of Sports Illustrated wearing the newest 3BRAND high-performance styles — marking a defining moment for the brand’s cultural rise.

While the feature explores Russell’s drive and resilience as a leader, it also elevates the mission behind 3BRAND: to build sport-driven apparel that uplifts youth athletes everywhere.

This wasn’t just a photoshoot. It was a statement:
 The world is ready for what the next generation brings — and 3BRAND is right there with them.