3BRAND Ignites Times Square, Miami, LA & Atlanta With Global Launch Campaign

Four cities. Thousands of eyes. One defining moment.

3BRAND made its presence impossible to ignore with massive OOH takeovers across New York, Miami, Los Angeles, and Atlanta, celebrating a landmark collection drop built for youth who move differently.

Skylines lit up with young athletes who refuse to take a back seat in culture — and the world took notice.

Crowds paused. Cameras rolled. Excitement spread fast.

This wasn’t just a campaign launch — it was a statement:
Youth performance deserves the brightest lights.

The next generation isn’t waiting to be seen —
 they’re showing up, larger than life.